As the private television stations came into existence in the later half of the last 10 years, the phenomena of music videos came with a bang. MTV hasn’t come in Nepal (and can’t be expected any time soon) but for Nepalese audience the music was no more a thing to be listened, it was something to be seen. For the growing music industry, music videos also turned out to be a great marketing tool to sell the audio cassettes and CDs. For singers, music videos were a magic means of being a celebrity: if you are appearing in the video, you are on your way to become a star. -